Contributions have poured for the World’s Tallest Donation Box, shining 180,000 lights on 18 floors of Burj Khalifa within 24 hours of the initiative’s launch, stated Emirates News Agency (WAM).
The donations raised on the first day will help provide 180,000 meals for individuals and families affected by the COVID-19 pandemic in the UAE, as part of the initiative that aims to illuminate Burj Khalifa’s 1.2 million lights in a message of hope and solidarity to the world.
Launched as part of the ’10 million meals’ campaign on Saturday, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each, to collectively donate 1.2 million meals or food parcels to low-income individuals and families in the UAE.
Illuminating the 1.2 million lights on the façade of the world’s tallest building aims to reflect social solidarity and cohesion of the UAE’s diverse society to bring much-needed relief to coronavirus-hit communities across the country. It also cements the UAE’s status as a global beacon of hope in all circumstances.
The World’s Tallest Donation Box was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in collaboration with Burj Khalifa, to provide 1.2 million meals to the vulnerable amid the pandemic by illuminating the 1.2 million lights of the world’s tallest building.
