US : If you’ve had a sip of Coke Zero Sugar recently and thought that it tastes a little different, you’re not crazy. The company is rolling out across the United States a new version of the beverage designed to taste more like regular Coke.
The new flavor may taste better or you may prefer the old one, but you don’t really care. Or maybe you hate it so much that you vow never to buy another Coke Zero again.
The last option should make Coke shudder and remind the company of an infamous period in its history: The 1985 New Coke debacle.
Companies like Coca-Cola (KO) have to walk a fine line when it comes to their signature products. They have to keep up with consumer trends and stay ahead of the competition. But when they make changes, they run the risk of upsetting loyal customers and chasing them away from the brand. And it can be difficult to predict what people actually want.
CNN
