Y.K. Almoayyed & Sons (YKA), the sole distributor of Nissan vehicles in Bahrain, opened its renovated Nissan showroom this week. Located in Sitra, the showroom implements Nissan Retail Concept, the globally consistent brand experience, offering an improved facility design, seamless service process, and a digital environment that responds to diversifying expectations and lifestyles.
The grand inauguration was in the presence of Miyamoto Mayasuki, the Ambassador of Japan to Bahrain, Farouk Almoayyed, Chairman of Y.K. Almoayyed & Sons, Board of Directors of Y.K. Almoayyed & Sons, Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East, local and regional Nissan executives and guests.
Taking centre stage was Ariya, Nissan’s first-ever EV crossover that made its first appearance in the country exclusively for the inaugural showroom event. The Ariya symbolises Nissan’s forward-looking journey into the future of electrification and sustainable mobility.
Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East, said, “With the Sitra showroom paving the way for other outlets in Bahrain, we look forward to continue working alongside our trusted partners at YK Almoayyed & Sons to keep delivering superior customer experiences.”
Farouk Almoayyed, Chairman, YKA, said: “With customer service as the focus of everything we do, the new showroom draws on the potential of both technology and superior design aesthetics, ensuring that every visit is memorable for our customers.”
With its open floor plan, from the minute customers arrive, they are welcomed into a relaxing and engaging environment where they can interact with staff in the comfortable customer lounge as they familiarise themselves with the products.
The Nissan showroom, in its new avatar, is located in Sitra. With an ample number of visitor car parking slots, The new showroom opens from Saturday to Thursday from 8 am to 7:30 pm.
