PepsiCo Inc will stop advertising on Facebook Inc, Fox Business News reported on Sunday, citing sources.
The halt on advertising will run through July and August, the report said. Sources described the move as a “global boycott” on placing Facebook ads, the report said.
♦ Starbucks to pause advertising across social media
♦ Unilever to stop U.S. advertising on Facebook, Twitter for rest of year
♦ L’Oreal to drop words such as ‘whitening’ from skin products
PepsiCo did not immediately respond to a request for comment.
The food and beverage company joins a growing number of companies pulling ad dollars from Facebook, including ice-cream maker Ben & Jerry’s and Unilever PLC.